In the olden days there were very few business companies operating and this authorized enough business opportunities for each one of them. Profits and growths were easily achievable and not a tough task to do. But with time the competitors in the business community grew. Folk discovered newer avenues of conducting business and the new lingo were promotion and advertising. This was natural too. In occasions when buyers have no lack of options to choose from, the companies have to make certain that they can generate the appropriate kind of press for themselves which permits them to reach their targeted audience and tehreby stay connected with them.
So as to do so there are many promotion techniques which are being implemented and followed. The number of these techniques too have increased over a period of time. Owing majorly to this is the fact that with increasing competition people have been wanting to look for options which would help them find and connect with their customers better. With technology gaining acess in virtually all of our lives the new methods of staying connected with your audience is thru blogs and RSS. All of these means supply the company with one essential mean. The ability to keep connected with their audience. Once thsi is achieved the rest of the steps become very easy for the company in order to allow their customers to remain loyal to them. They make adequate use of these mediums to keep their clients updated about all the latest happening at their end, the new releases that they are launching and getting to know what their clients feel about their products.
These mediums provide a direct one to one contact point to these companies with their shoppers. Firms like Herbalife have gone ahead and embraced these technological means with full gusto. They advertise and promote their products thru blogs and podcasts and permit their clients to feel as a vital component of their business family.