Any sensible company would naturally want to improve its web presence. As the internet takes on increasing importance in our lives there is no logical reason why a company would not want to improve its digital strategy. If you run a company and are in any doubt as to the importance online plays, just ask any digital agency.
A digital agency in the know will tell you all about the benefits of boosting your online presence. If your site is clearly visible in the search engine results pages then it’ll get noticed. Knowledge and awareness of your brand will improve and so will traffic to your site. Clearly, increased traffic will bring about increased e-commerce revenue. Of course, the factors that dictate your web presence and your site’s success are the quality of the design and marketing provided by your digital agency.
You could have the best web marketers in the world and the digital agency might get your site to the top spot for the most competitive keywords. But if on clicking through your visitors are met with an ugly site that is hard to navigate then you’ll see no improvement in sales. The reverse is also true: the most beautiful and user-friendly site in the world is no use if nobody finds it in the search engines.
The benefits of using a full service digital agency are manifold. The important thing to remember is that the alternative would be using two separate companies. One would manage the design, development and construction of the website. Whilst the other would look after web marketing. It is often a company’s experience that when two separate companies are used, conflicting interests present problems. Obviously, web designers will make the most attractive site they can. But attractive websites do not automatically perform well in search engines. Similarly, websites which are optimised well are not automatically attractive. Ultimately, this may mean that designers and web marketers can end up at loggerheads.
Luckily, in a full service digital agency all aspects of online presence are managed in one place. Designers and developers liaise with marketers to produce websites which are all-round performers. You’ll also find that having things done in one place by a digital agency saves a good deal of money and time.
