Resale products offer you the power to sell your own product, without actually creating one.
While this gets you past one hurdle the inception of a product you continue to have another hurdle to face. How do you market a resell rights product?
The 1st and best option is to market the product to your contact list. If you do not have a mail list, build one. There are many ways to try this, but the fastest way to make a list is to offer a free product, which is advertised with PPC or thru other peoples's lists. When the prospect arrives at the site to get their free gift, they must fill in their name and e-mail, and give you authorization to email them in the future.
You may collaboration with people who have massive contact lists. A great example of this would be The Rich Janitor product. Just make sure that their lists are made of people who will be interested in your product. It isn't making sense to market football products to a contact list that is generally made from women that have an interest in recipes.
Pay per click advertising can be used for at least list building, however. You may use pay-per-click to plug your resell rights product. Google AdWords is one of the finest PPC programs in existence today, but there are many other alternatives, including Yahoo Search selling.
You may purchase advertising in related newsletters, which are also called ezines. This is a really acceptable way to market a product, and it is a tried and tested method. You can find quality newsletters by doing searches in the ezine directories online .
Article marketing is also extremely effective. You simply write articles that apply to your product, or have them written for you, and submit them to the assorted article banks, allowing others to read them and use them for content for their newsletters and websites, for free . At the bottom of your articles, add a resources area, which is basically an "about the writer" paragraph, which ought to include a link to your sales page.